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Increase Sales Velocity, Business & Social Intelligence = New Sales

Are You a Sales 2.0 Company?

 

Sales 2.0 is about increasing sales productivity and velocity.

Sales 2.0 technologies, tools and techniques are revolutionizing the relationship between salesperson and customer. The age of cold calling is over, and a new era of smart selling that uses social media to inform sales communications is rapidly taking over. Sales 2.0 LLC

Smart Selling 2.0 is about sales people identifying "trigger events" through business intelligence sites and social networks of targeted companies. A trigger event reveals a prospective sales opportunity and leads to the stakeholders making the buying decision.

Business intelligence is delivered through numerous sources including corporate Facebook and YouTube accounts plus the many business sources such as API, WSJ, Business Week and many others.

Social intelligence analysis reveals actionable insights about the stakeholders, such as needs, preferences, biases, relationships and more. These targeted individuals can provide new insights through Twitter, Linked IN and personal blog sites.

Sales 2.0 technologies and tools empower sales people to identify trigger events, quickly assess opportunity and create a plan to pursue a sale with the right people and the right time.

According to the Aberdeen Group, many companies employing Sales 2.0 innovations are experiencing measurable top line revenue gains exceeding 35%.

Ultimately, a properly implemented Sales 2.0 plan with 2.0 technologies will improve the effectiveness of the sales force and enrich the quality of leads in the sales pipeline.



BENEFITS



Specifically, sales people…

    • Are better informed with up-to-the-minute updates on target companies

    • Gain relevant insight into customers and connect on much deeper and mutually rewarding business and personal levels

    • Are more strategic and productive when pursuing key contacts, decision makers and influencers on a buying team

    • Get a closer 360-degree view of customers to more precisely optimize their go-to-market, sales, and customer service efforts.

    • Are able to align value propositions to a prospect’s business needs and challenges, more quickly.


In today’s highly competitive market Sales 2.0 tools are essential for remaining competitive. Buyers are scrutinizing more, spending less, and demanding a lot.



LEVERAGING SALES 2.0 INNOVATIONS



The successful use of Sales 2.0 intelligence depends on how well an organization can aggregate relevant information and deliver it to its sales team in a manner that is actionable and within the daily workflow.

If you would like to learn about the benefits or your company gaining from Sales 2.0 status, give us a call at 571.208.9492. We offer free in-house presentations on “best Sales 2.0 practices" to your sales team.

"As a result, of Sales 2.0 innovations, sales leaders can engage more prospects, generate revenue faster, and achieve quicker ROI while accelerating their overall business results." Selling Power magazine, 2010.


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